🌙 It gets better while you sleep

Retention should get judged overnight

New signups are not health. Point Looper at the retention objective. It scores activation, retention, or churn against the owned target, requires a minimum sample, and stops or modifies acquisition when customer-quality guardrails regress.

Get Pro · $19/mo Or start with Retention Health Evaluator →

Pro is $19/mo for 10 loops. Two free loops, no card, if you want to try first.

Acquisition is not a verdict

A solo operator scales ads, posts, and outreach, then wakes up to more customers who leave. Morning should not treat top-of-funnel as health. Looper is the loop that judges retention.

Activation

Signups pile up while first-value never becomes an owned metric. The next campaign ships because the last campaign shipped.

Churn

Retention or churn never gets a target. A few quiet days is treated as a verdict instead of insufficient-data.

Guardrails

Customer quality can regress while acquisition keeps going. Guardrails should stop or modify that work.

Decision

Without continue, modify, or stop, the next spend follows habit, not retention evidence.

Observe. Inspect. Amend. Evaluate.

Same cycle every run. You set the schedule. Looper treats sample, guardrails, and decision as three different facts.

1

Observe

Read the retention objective, primary activation or churn metric, minimum sample, target, and customer-quality guardrails.

2

Inspect

Judge progress against owned evidence. Do not infer health from acquisition volume alone.

3

Amend

Record a deterministic continue, modify, stop, or insufficient-data decision. Stop or modify acquisition when quality guardrails breach.

4

Evaluate

Confirm the decision is auditable against the retention metric and thresholds, or leave the remaining gap for the next pass.

Pro is built for the solo operator

Real numbers only. No card on free. Checkout can wait — start from the dashboard.

Free
$0

2 loops. No card.

Team
$49 /mo

When more people share the loops.

Enterprise
$149 /mo

When the org outgrows a small set of loops.

Get retention judged tonight

Pro is $19/mo for 10 loops. Wake up knowing whether customers stayed, not just whether they arrived.

Get Pro · $19/mo