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Funnel stages should get judged overnight

Traffic is not a decision. A dashboard is not an owner. Point Looper at the funnel. It scores the latest observations against owned targets, names the stage constraining growth, and records continue, modify, stop, or insufficient-data.

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Vanity metrics are not a scorecard

A solo operator ships campaigns, glances at traffic, and still cannot say which stage is the constraint. Morning should not invent a story. Looper is the loop that judges the funnel from owned numbers.

Owner

Nobody is accountable for the stage that actually stalled. The report has charts. It does not have a name.

Target

Current value sits next to last week with no owned target, so “up” looks like progress even when the goal is missed.

Sample

A handful of conversions is treated as a verdict. The scorecard should say insufficient-data instead of guessing.

Decision

Without continue, modify, or stop, the next campaign starts from habit, not from the constraining stage.

Observe. Inspect. Amend. Evaluate.

Same cycle every run. You set the schedule. Looper treats owner, target, sample, and decision as four different facts.

1

Observe

Read the latest acquisition-funnel observations, the accountable owner, current value, target, and guardrails.

2

Inspect

Name the stage constraining growth. Separate target progress from sample sufficiency and guardrail breaches.

3

Amend

Record a deterministic continue, modify, stop, or insufficient-data decision. Do not invent missing numbers.

4

Evaluate

Confirm the decision matches owned thresholds, or leave the remaining gap for the next pass.

Pro is built for the solo operator

Real numbers only. No card on free. Checkout can wait — start from the dashboard.

Free
$0

2 loops. No card.

Team
$49 /mo

When more people share the loops.

Enterprise
$149 /mo

When the org outgrows a small set of loops.

Get the funnel judged tonight

Pro is $19/mo for 10 loops. Wake up knowing which stage actually constrained growth.

Get Pro · $19/mo