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Acquisition experiments should get judged overnight

Shipping more creative is not an efficacy review. Point Looper at the active experiment. It reads attributed artifacts and observations, then records continue, modify, stop, or wait for sufficient data.

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Production is not a verdict

A solo operator keeps launching variants, looks at activity, and still cannot close the loop from intervention to outcome. Morning should not start the next experiment because the last one shipped. Looper is the loop that judges efficacy.

Intervention

The experiment has no tied artifact. Next week’s variant ships because last week’s variant existed.

Attribution

Spend and output stand in for outcome. The judge should wait for attributed observations instead of guessing.

Sample

A handful of clicks is treated as a verdict. Insufficient data should stop the story, not the next launch.

Decision

Without continue, modify, or stop, production never meets an efficacy review.

Observe. Inspect. Amend. Evaluate.

Same cycle every run. You set the schedule. Looper treats artifacts, observations, and the decision as three different facts.

1

Observe

Read the active experiment tied to this loop, including attributed artifacts and observations.

2

Inspect

Judge the intervention against attributed outcome. Do not treat production volume as proof of efficacy.

3

Amend

Record a deterministic continue, modify, stop, or wait-for-sufficient-data decision. Do not invent missing numbers.

4

Evaluate

Confirm the decision is auditable against the experiment and observations, or leave the remaining gap for the next pass.

Pro is built for the solo operator

Real numbers only. No card on free. Checkout can wait — start from the dashboard.

Free
$0

2 loops. No card.

Team
$49 /mo

When more people share the loops.

Enterprise
$149 /mo

When the org outgrows a small set of loops.

Get the experiment judged tonight

Pro is $19/mo for 10 loops. Wake up knowing whether to continue, modify, or stop before the next variant ships.

Get Pro · $19/mo