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Unit economics should get judged overnight

Revenue is not a verdict. Point Looper at the unit-economics objective. It scores CAC, payback, gross margin, LTV, or MRR against the owned target, requires a minimum sample, and records continue, modify, stop, or insufficient-data without inventing missing finance data.

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Spend is not a verdict

A solo operator scales ads and hiring, then wakes up to more revenue that still does not pay back. Morning should not treat top-line as health. Looper is the loop that judges unit economics.

CAC

Acquisition cost never becomes an owned metric. The next spend ships because the last spend shipped.

Payback

Payback, margin, LTV, or MRR never get a monthly window. A thin week is treated as a verdict instead of insufficient-data.

Sample

Missing finance observations get guessed. The evaluator should refuse invented numbers.

Decision

Without continue, modify, or stop, the next budget follows habit, not unit-economics evidence.

Observe. Inspect. Amend. Evaluate.

Same cycle every run. You set the schedule. Looper treats sample, guardrails, and decision as three different facts.

1

Observe

Read the unit-economics objective, linked CAC, payback, margin, LTV, or MRR metric, monthly window, and minimum sample.

2

Inspect

Judge progress from owned finance observations. Do not infer health from spend or revenue volume alone.

3

Amend

Record a deterministic continue, modify, stop, or insufficient-data decision. Do not invent missing financial data.

4

Evaluate

Confirm the decision is auditable against the unit-economics metric and thresholds, or leave the remaining gap for the next pass.

Pro is built for the solo operator

Real numbers only. No card on free. Checkout can wait — start from the dashboard.

Free
$0

2 loops. No card.

Team
$49 /mo

When more people share the loops.

Enterprise
$149 /mo

When the org outgrows a small set of loops.

Get unit economics judged tonight

Pro is $19/mo for 10 loops. Wake up knowing whether CAC and payback held, not just whether revenue grew.

Get Pro · $19/mo